
In the world of makeup artistry, there are few talents as exceptional as Iva Latoya Lewis, widely known as Toya. Hailing from the picturesque island of Saint Lucia, Toya has carved a name for herself as a highly sought-after makeup artist, working with renowned music stars such as Chloe Bailey and Patrice Roberts. Palmtree Magazine had the privilege to collaborate with Toya and delve into her journey, achievements, and the unique aspects that define her as an artist.
As a self-motivated individual, she constantly strives to prove to herself that she can achieve greatness. This drive is evident in her work, as each brushstroke reflects her dedication and commitment to her craft.
Currently based between Saint Lucia and the bustling city of New York, Toya represents the beauty and talent of her home island. With Saint Lucia as her muse, she infuses her Caribbean heritage into her artistry, celebrating the vibrant colors and rich diversity of the region. Her ability to bring out the unique features and personalities of her clients has garnered her a loyal following and elevated her status within the industry.

Toya’s career has been punctuated by remarkable milestones, including her recent collaboration with the sensational Chloe Bailey. Being chosen as Bailey’s personal makeup artist for her tour was a dream come true for Toya, who speaks fondly of the experience. She describes Bailey as extremely sweet and cherishes the honor bestowed upon her to create stunning looks for the music star.
Aside from her undeniable talent, Toya is known for her infectious laughter and lighthearted nature. Her sense of humor brings joy to those around her, creating a relaxed atmosphere on set and fostering genuine connections with her clients. While she is a master at transforming faces, Toya also has a passion for cooking and interior decor, finding solace and inspiration in these creative outlets.
Iva Latoya Lewis, better known as @GlamourbyToya on Instagram, is a Caribbean beauty herself, both inside and out. Her exceptional skills as a makeup artist, combined with her infectious personality, have propelled her to work with some of the biggest names in the music industry. With her unwavering dedication, passion, and unique artistic vision, Toya is undoubtedly a rising star in the world of makeup artistry. As she continues to inspire and create stunning looks, we eagerly await the next chapter in her extraordinary journey.
Below, Iva shares some fun facts and anecdotes about herself.
What Island are you representing?
Saint Lucia
What are your interests/Hobbies?
I love to cook and I love to decorate (interior decor)
Any Special aspects about yourself you’d like to share?
I am self-motivated. I think a lot of my drive comes from my just trying to prove to myself that I can do it. And that drive shows in my work
Any Specific achievements/Milestones in your career?
My most recent was working with Chloe and being her MUA on her recent tour. That was so amazing. She is extremely sweet. I was honored that she chose me to be her MUA for her tour
Finally any fun facts about yourself?
I am extremely goofy. I love to laugh so I’m always telling jokes and making the mood lighter.
I absolutely dislike scary movies and absolutely love Christmas movies
(zodiac sign, pets) I am a Capricorn. No pets but I really want a dog
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IG: glamourartbytoya